Education portal
Three audiences, one platform. From orienting prospective student to enrolled student, everyone finds their way effortlessly.
Not named at the client’s request.
Education portal
✦Three audiences, one platform. From orienting prospective student to enrolled student, everyone finds…
Prospective students dropped off on a cluttered site, the enrolment flow was cumbersome and the editorial team struggled with an outdated system. On top of that, students, parents and teachers all had to feel at home.
The approach
We designed clear routes per audience and streamlined the path from orientation to enrolment.
- Separate, clear routes for prospective students, students and staff
- Enrolment flow redesigned to minimise drop-off
- An editor-friendly CMS that teachers work with themselves
- SEO on programmes and frequently asked questions
- Built accessible for every user
The result
The result needs no chest-beating: a product that works faster, clearer and more consistently than its predecessor, and proves it every day. We share exact figures in a conversation: measured, not polished.
Behind the scenes
No polished success story. This is what we ran into along the way:
- Three audiences each wanted to ‘own’ the homepage, solved with a route choice above the fold.
- The enrolment flow went from nine to five steps after drop-off tests.
- Peak traffic around open days called for extra caching that was not there at first.
We are happy to share raw project data and client names in a conversation (under NDA).
One goal came first: more sign-ups through a portal that parents and students understand instantly. Everything was built for that.
Slide from before to after.
What it delivered.
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