Education portal
Three audiences, one platform. From orienting prospective student to enrolled student — everyone finds their way effortlessly.
Education portal
✦Three audiences, one platform. From orienting prospective student to enrolled student — everyone finds…
Prospective students dropped off on a cluttered site, the enrolment flow was cumbersome and the editorial team struggled with an outdated system. On top of that, students, parents and teachers all had to feel at home.
The approach
We designed clear routes per audience and streamlined the path from orientation to enrolment.
- Separate, clear routes for prospective students, students and staff
- Enrolment flow redesigned to minimise drop-off
- An editor-friendly CMS that teachers work with themselves
- SEO on programmes and frequently asked questions
- Built accessible for every user
The result
The number of enrolments rose by 21%, and the editorial team now keeps the portal up to date effortlessly. One platform that works for every audience.
Behind the scenes
No polished success story — this is what we ran into along the way:
- Three audiences each wanted to ‘own’ the homepage — solved with a route choice above the fold.
- The enrolment flow went from nine to five steps after drop-off tests.
- Peak traffic around open days called for extra caching that was not there at first.
We are happy to share raw project data and client names in a conversation (under NDA).
“Our prospective students finally find what they are looking for quickly — and we can adjust it ourselves. The enrolment figures don’t lie.”
Slide from before to after.
What it delivered.
Your numbers here?
Tell us where you want to go. In one intro call we sketch how we get there — and how we make it measurable.
Your mail app has opened with all the details. Nothing happened? Email us directly at hi@empireyo.com or message us via the green button in the bottom right.