SEO and GEO,
month after month
Your customers search in Google and ask an AI assistant more and more often. We work on both continuously, from € 150 per month, with a summary of what has been done every month.
Built for Atiq Tandartsen, Daily Phones and Ikiz among others · since 2014 · from Zwolle, for the whole of the Netherlands
SEO makes sure you get found in Google; GEO does the same work for AI assistants like ChatGPT and Perplexity. Empireyo works on both at the same time, continuously, for companies across the Netherlands, since 2014. It usually starts from € 150 per month; after one conversation the monthly fee is fixed. Whatever can be repaired right away we pick up right away, growth that lasts usually takes three to six months. Every month you get a summary in plain language.
Four things that often come up.
Almost every first conversation starts with one of these four.
You are not showing up for the words customers type in
Under your own company name you find yourself without trouble. For the question of someone who does not know you yet, you are nowhere.
We start with the words your customers type in, not the words you use yourself. Then we set your pages up around those.
You do not appear in AI answers
More and more people put their question to ChatGPT or Perplexity first and get back a short list of companies.
We make sure a model can read your pages and take them over: a short answer at the top, facts that read the same everywhere, data in a form machines read.
The competitor is above you
Their work is no better than yours. Their pages are simply easier to find.
We look at which question the pages above you answer and which part of that is missing on yours. That sets the order of the work.
The texts that need to be written never get written
You know which pages are missing. Between the quotes and the real work, nobody writes them.
We supply the topics, the outline and the briefings, and write or edit wherever you want. If you do it yourself, you get exactly what has to go in, page by page.
Built for MijnbouwSubsidie, Ikiz & Taal Pro among others. All seventeen clients are listed on about us.
What happens every month.
Seven parts, from measuring to the monthly summary. Everything is in the monthly fee.
In plain language, not an export from a tool. This is a drawing; your figures come from your own accounts.
First measure what is going wrong now
We go through your site the way a search engine does: which pages get fetched, what loads too slowly, where the same text appears twice. All on one list, with what it costs to fix.
A structure that can be followed
Which page is the main page for a topic and which pages point to it. That is how a search engine works out what your site is about.
Data that machines read directly
Your address, opening hours, services and frequently asked questions in a fixed form in the code. Search engines and AI assistants read that form directly.
Which pages need to be added
Which questions your customers ask before they call, and which page answers them now. What is missing goes on the list, with who writes it and when.
Counting in AI answers
An AI assistant looks for a short answer it can take over and facts it sees again somewhere else. We put that answer at the top of the page and keep your details the same everywhere.
Findable in your own town
Every place where you work gets its own page that is genuinely about that place. Name, address and phone number read the same everywhere, because that is what map services look at.
See where you stand every month
Which words you have risen or fallen on, which pages bring visitors in and what has been done. In plain language, with the plan for the next month at the bottom.
Pages that stay yours. Everything that gets added is on your own site and stays there.
A foundation that is in order. The technology under your site gone through and repaired, with a list of what has been done.
A view of where you stand. Every month in plain language: your positions, your visitors and whether you appear in AI answers.
Four steps, from baseline measurement to monthly rhythm.
First measure, then the technology, then the pages, and after that adjust every month. Growth that lasts takes three to six months.
Baseline measurement
One conversation about your customers and where your enquiries come from. Then we go through your site the way a search engine does, and look at what an AI assistant says about you.
You get: A baseline measurement plus a proposal on one A4 with a fixed monthly fee · within a few days
Technology in order
We repair what is holding your site back: pages that do not get fetched, duplicate titles, slow pages. Your address, services and opening hours we put in the right form.
You get: A summary of what has been repaired, in plain language · the first weeks
Texts and pages
One page per topic that gives the whole answer, with the question at the top. That is how a visitor reads it, and that is how an AI assistant can take it over.
You get: New or rewritten pages every month, in a number agreed in advance · continuous
Measure and adjust
Every month we look at what is moving: which words you are rising or falling on, which pages bring visitors in, whether you come back in AI answers. That sets the next month.
You get: A monthly summary: what has been done, where you stand and what is coming · every month
Three sites where the question comes first.
For all three, what counts is whether the people who are searching find you at the moment they search, and whether the answer is there when they do.
MijnbouwSubsidie
A site about earthquake damage, built to bring in applications. Visitors do a short online check and see straight away whether they are entitled to compensation. The site answers the two questions it comes down to: am I entitled to it, and what do I have to do now.
Ikiz
Legal · Maastricht and nationwide
A site for a law firm with mining damage as its specialism, from Groningen to Limburg. For a firm with a working area like that, what counts most is whether people in that area find you at the moment they search.
Taal Pro
A course and e-learning platform for Dutch, from civic integration to business Dutch at C2 level. Every course is its own search question with its own audience, so every course deserves a page that answers exactly that question.
What it costs per month.
It usually starts from € 150 per month. What it becomes for you depends on these six things.
The size of your site
Updating twenty pages takes less time than two hundred; a webshop with hundreds of products is another story again.The state of the technology at the start
If the basics are in good shape, it goes quickly. Overdue work costs time in the first months.How much has to be written
If you supply the texts yourself, the monthly fee stays low. If we write them, the number of pages per month counts.The competition in your field
Where ten companies have been working on their findability for years, the same spot takes more work.Multiple languages
Every language has its own keywords, its own pages and its own structure.Multiple locations or working areas
Three places means three separate pages, and lining up your details three times.Why people stay here.
What we make stays yours: the pages on your own site and the accounts in your name. If you stop, it stays in place.
One point of contact, every month again
You call the person who works on your findability. Behind that point of contact are five senior specialists, each with their own field.
A fixed amount per month
After one conversation you know what it costs per month. If something comes up that was not in there, we discuss it in advance with a price attached.
Google and AI assistants in the same move
The work that makes your pages readable for a search engine also makes them usable for a model. Both within the same monthly fee.
What we make stays yours
The pages are on your own site and the measurement accounts are in your name. If you stop, the work stays in place. That is how we have done it since 2014.
No promising positions
Where you end up in Google is something nobody can say in advance, and the same goes for AI answers. What we do and what realistically comes out of it, you hear in the first conversation.No texts stuffed with keywords
A page written for a machine reads badly for everyone, and an AI assistant gets nothing out of it either. We write for the person asking the question.No made-up figures
What is in your monthly summary comes from your own accounts. What we cannot show, we do not write down.No selling findability when the problem is somewhere else
Sometimes there are enough visitors and it goes wrong on the site itself. Then we say so, even if that is bad news for our own month.
Good to know.
What does SEO and GEO cost with you?+
How soon do I see something of it?+
Who writes the texts?+
Who owns the texts and the accounts?+
Can I change pages myself?+
How much time does this cost me?+
What happens if I stop?+
What exactly is GEO, and do I have to choose between SEO and GEO?+
How do I know whether I appear in AI answers now?+
Does this work on a site someone else built, or does it have to be redone?+
Do you also work for companies outside Zwolle?+
Free website scan · instant score & advice
Answer 7 questions and get an honest score instantly, with advice on speed, SEO & GEO and conversion.
Invisible in AI answers? Here is how to get found in 2026
Your customers ask ChatGPT instead of Google.
GEO checklist: how to get found by AI assistants
Eight concrete points that make your site citable for ChatGPT, Gemini, Perplexity and Claude, from direct answers to llms.txt.
SEO and GEO works well together with Online marketing and Web design and Web development.
Ready to be found?
One thirty-minute intro call. No sales talk, just a clear picture of what's possible.
Your request has reached us. You will usually hear back within 24 hours. Prefer direct contact? Email hi@empireyo.com or use the green button at the bottom right.