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← All cases Case study · Legal · Maastricht

Ikiz Advocatenkantoor

A law firm in Maastricht wanted someone with a legal problem to see straight away whether they are in the right place.

Client
Advocatenkantoor Ikiz, Maastricht
What we did
Logo, brand identity, UI design, web design, development and findability
Technology
Astro
Scope
74 pages
The Ikiz Advocatenkantoor website on a laptop
The Ikiz Advocatenkantoor website on a phone
5practice areas, from criminal law to mining damage
60situations explained, twelve per practice area
74pages, all with structured data
66pages with a questions block in the structured data

Counted on ikiz.nl, 24 September 2026

The brief

Anyone looking for a lawyer has a problem, and little appetite for jargon.

Advocatenkantoor Ikiz is the practice of Selçuk Ikiz in Maastricht. He assists people in criminal law, tenancy law, social security law and mining damage, and in a general practice for everyday matters. Even if you cannot afford a lawyer.

The brief: a site where someone sees straight away whether they are in the right place. Not calling first to ask whether the firm handles their case, but finding their own situation, with the deadline that is running and what they can still do.

We made the logo and brand identity, designed every screen and built the site in Astro: 74 pages, light and fast, with a page of its own for every situation.

What we made

From wordmark to sixty situations explained.

What Empireyo made for Advocatenkantoor Ikiz
PartWhat it isWhy
Logo and brand identityThe wordmark ikiz with an arrow after it, white on midnight blue. Sea green as the accent; headings in Outfit, text in Figtree.A calm, polished look that suits the subject.
Practice areasFive practice areas, each with a page of its own: what it is about, how Mr Ikiz works and what it costs.A visitor has to recognise themselves.
Topics60 situations, twelve per practice area, from rent arrears to a confiscated driving licence. Every page says what is going on, which deadline is running and what you can do.Anyone who receives a letter searches for their situation, not for a practice area.
ContactCalling and sending a message sit at the top of every page. The form first asks what it is about.Contact on every page, because that is where the conversation starts.
QuestionsFrequently asked questions, including about legal aid if you cannot afford a lawyer.The first worry is often what it costs.
Findable for AIStructured data on all 74 pages and an llms.txt with every topic per practice area.AI assistants read for themselves which cases the firm takes on.
From situation to answer

Find your own situation, not a practice area.

From the overview to the practice area, to the situation that resembles yours. There you read what is going on and which deadline is running.

Screen of ikiz.nl: Where I can help
1Where I can helpFive practice areas, three of them registered with the Netherlands Bar.
Screen of ikiz.nl: All topics
2All topics60 situations in a row, explained per practice area.
Screen of ikiz.nl: One situation, one page
3One situation, one pageHere rent arrears and eviction: what is going on and what you can still do.
Brand

A wordmark with an arrow pointing forward.

ikiz in lower case, followed by an arrow. The midnight blue carries the site; sea green marks what you need to see, such as labels and buttons.

Advocatenkantoor Ikiz logo, on midnight blueOn midnight blue
Midnight blue#0F2143Background and text
Sea green#2F9C95Labels and buttons
Deep green#1F6B66Accent, dark
Light green#5CC0B9Accent, light
Mint#D3E8E6Surfaces
Ice#E3EEF0Text on midnight blue
OutfitHeadings
The homepage headline in Outfit: Hart voor uw zaak.
FigtreeText
Body text of the homepage in Figtree
Structure

74 pages: five practice areas, sixty situations.

Every practice area has twelve topics. Together with the overview, the questions and the page about Mr Ikiz, that makes 74.

The Tenancy law page of ikiz.nl on a phone
Tenancy law
The Mining damage page of ikiz.nl on a phone
Mining damage
The Mr Ikiz page of ikiz.nl on a phone
Mr Ikiz
The Contact page of ikiz.nl on a phone
Contact
Technology

Astro: light enough for any phone.

Technology of ikiz.nl
PartHow
FrameworkAstro. Pages of 24 to 51 KB of HTML.
WeightHomepage 178 KB in 16 requests.
Structured dataLegalService and LocalBusiness on all 74 pages, Article on the 60 topics, FAQPage on 66.
AI assistantsA 21 KB llms.txt with every topic and question per practice area.
ContactA form with a choice per practice area; in emergencies you can also call outside office hours.
TypefacesOutfit for headings, Figtree for text.

Measured on 24 September 2026, on a first visit without cache

What it brought

What it brought

Visitors find their practice area and get in touch from there.

Without having to call first to ask whether the firm handles their case.
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