PROCESS
From first conversation to ongoing growth — transparent, in phases, with results as the yardstick.
Six phases, one line.
Discovery & strategy
Goals, audience, market and an honest baseline — worked out into a sharp plan with priorities.
Our process has six phases: discovery & strategy, UX & structure, UI design & brand identity, development, launch & QA and growth. One fixed point of contact, weekly visible results — and a compact site is live in four to six weeks.
Six phases, one clear line.
Every project follows the same rhythm — from first conversation to growth after launch. You always know where we stand, what the next step is and what it delivers.
Discovery & strategy
We start by listening: goals, audience, market and an honest baseline of what does and does not work now. Insights become a sharp plan with priorities and success criteria.
UX & structure
Information architecture, user flows and wireframes lock down the route — bare, clickable and cheap to adjust. We test the structure before a single pixel is final.
UI design & brand identity
Premium interfaces, built as a system: colour, typography and components from one source. No brand identity or an outdated logo? Then we design those in this phase too.
Development
Built on a fast, future-proof stack — in short sprints with weekly visible results. Technical SEO and a performance budget are in from day one.
Launch & QA
Flawlessly live: tested across browsers and devices, accessibility and Core Web Vitals checked, redirects and tracking set up. We stay sharp in the first weeks.
Growth
After launch it does not stop. We monitor, learn from data and keep developing structurally — with content, SEO/GEO and targeted optimisations.
Design is not a phase, but the line running through it.
UX sets the route, UI makes it tangible and the design system keeps everything consistent — long after launch too.
In phases two and three our craft is closest to the skin: UI/UX design for the interface and — where needed — logo & brand identity for the brand visuals. But in development and growth we keep designing too: every new page, every email template and every campaign follows the same system. That is why everything we deliver feels like one whole.
Everything documented.
So you are never dependent on us — everything is in black and white.
Included by default
Three documents, one place.
How long does it take?
Compact site
A tight one-pager or compact company site: from kickoff to launch in six weeks.
Large site or shop
Extensive website, webshop or custom build: more screens, more integrations, same rhythm.
Brand identity track
Logo and brand identity as a separate track — or parallel to phases two and three of your website.
Growth (phase six) is ongoing: monthly or quarterly, at a pace that suits you. Hard deadline? Say so in the first conversation — then we plan tightly toward it.
Short lines, no noise.
One fixed point of contact
You deal directly with Nawid — the person who designs and builds your site. No account managers, no middleman.
Weekly visible results
Every week a short demo or update on the staging environment. You watch as it takes shape — not only at the end.
Everything is yours
Domain, code, designs and data: you are and remain the owner. Every delivery comes with source files and clean documentation.
Curious how this works for you?
In one intro call we walk through the process, tailored to your situation and goals.
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