PROCESS
From first conversation to ongoing growth. Transparent, in phases, with results as the yardstick.
Strategy before the first pixel.
First we sharpen the question, then we build.
Six phases, one line.
Strategy
Goals, audience, market and an honest baseline, worked out into a focused plan with priorities.
Our process has six phases: strategy, design, content, build, launch and growth. One fixed point of contact, weekly visible results, and a compact site is live in two to four weeks.
Six phases, one clear line.
Every project follows the same rhythm, from first conversation to growth after launch. You always know where we stand, what the next step is and what it delivers.
Strategy
We start by listening: goals, audience, market and an honest baseline of what does and does not work now. Insights become a focused plan with priorities and success criteria.
Design
First the route: information architecture, user flows and wireframes, plain and clickable, so the structure is tested before a single pixel is final. Then the screens as a system: colour, typography and components from one source. No brand identity or an outdated logo? Then we design those in this phase too.
Content
Text and images for every page. If you supply them, we put them in the right place; if we write them, we follow the order in which your visitor looks for things. Everything is structured so that Google and AI assistants can read it well.
Build
Built on a fast, future-proof stack, in short sprints with weekly visible results. Technical SEO and a performance budget are in from day one.
Launch
Live without surprises: tested across browsers and devices, accessibility and Core Web Vitals checked, redirects and tracking set up. We stay sharp in the first weeks.
Growth
After launch it does not stop. We monitor, learn from data and keep developing structurally, with content, SEO/GEO and targeted optimisations.
Design is not a phase, but the line running through it.
UX sets the route, UI makes it tangible and the design system keeps everything consistent, long after launch too.
In phases two and three our craft shows most: UI/UX design for the interface and, where needed, logo & brand identity for the brand visuals. But in development and growth we keep designing too: every new page, every email template and every campaign follows the same system. That is why everything we deliver feels like one whole.
Everything documented.
So you are never dependent on us. Everything is in black and white.
Included by default
Three documents, one place.
How long does it take?
Compact site
A tight one-pager or compact company site: from kickoff to launch within a month.
Large site or shop
Extensive website, webshop or custom build: more screens, more integrations, same rhythm.
Brand identity track
Logo and brand identity as a separate track, or parallel to phases two and three of your website.
Growth (phase six) is ongoing: monthly or quarterly, at a pace that suits you. Hard deadline? Say so in the first conversation, then we plan tightly toward it.
Direct contact, no noise.
One fixed point of contact
You deal directly with Nawid, who leads the project and works on the design and the build. No account managers, no middleman.
Weekly visible results
Every week a short demo or update on the staging environment. You watch as it takes shape, not only at the end.
Everything is yours
Domain, code, designs and data: they are put in your name on payment. Every delivery comes with source files and clean documentation. Only our general building blocks stay with us.
Curious how this works for you?
In one intro call we walk through the process, tailored to your situation and goals.
Your request has reached us. You will usually hear back within two working days. Prefer direct contact? Email hi@empireyo.com or message us on WhatsApp with the chat button at the bottom right.