Daily Phones
Two phone shops with an authorised repair service wanted one place where customers book a repair and buy a device.
- Client
- Daily Phones, Dokkum and Harlingen
- What we did
- Logo, brand identity, UI design, web design, development and findability
- Technology
- WordPress
- Scope
- 53 pages and 20 articles
- Live
- dailyphones.nl ↗
Counted on dailyphones.nl, 24 September 2026
Anyone walking in with a broken screen wants to know what it costs and when it is ready.
Daily Phones has two shops, in Dokkum and in Harlingen, and repairs phones, tablets, smartwatches and laptops. It also sells new and refurbished devices and buys in old phones.
The brief: one place where a customer books a repair and buys a device. Most visitors arrive with a broken screen, not a shopping plan. That is why the repair comes first and buying is the second step, not the first.
We made the logo and brand identity, designed the screens and set up the site in WordPress: the repair planner, the shop pages and the pages for customers from the rest of Friesland.
Repairs first, shop and trade-in behind them.
| Part | What it is | Why |
|---|---|---|
| Logo and brand identity | A phone as the symbol next to DAILY PHONES, in blue and orange. Headings in Lexend Deca, text in Open Sans. | One brand for two shops and the site. |
| Repair planner | An appointment in three steps: choose your device, choose the repair and pick a time. Posting it in works too. | Anyone with a broken screen does not want to call first to hear what it costs. |
| Shop pages | Dokkum and Harlingen, each with address, phone numbers and a map. | A customer has to know where they are walking in. |
| Trade-in and business | Sell your old phone with an instant offer, and an entrance for business customers and subscriptions. | Every reason to visit the shop gets an entrance of its own. |
| Places in Friesland | Pages for Leeuwarden, Franeker, Burgum, Terschelling and Vlieland, among others. | Customers come from the whole province, not just the two shop towns. |
| Trust | The Apple certification, warranty, returns and complaints, each on a page of its own. | Anyone handing over their phone wants to be sure they get it back in good shape. |
From broken screen to appointment, in three steps.
The planner sits behind the Start repair button. You pick a type of device, a brand and your model; then come the repair and a time that suits you.
Two colours, two shops, one brand.
The symbol is a phone; DAILY is set in blue, PHONES in orange. That orange carries the buttons that matter, such as Start repair.
On white#0B2A4AHeadings and hero#FD942EStart repair and Call us buttons#FFB766Accent in the headline#0283D9Links#F2F6FBSurfaces#FFFFFFBackground
53 pages and 20 articles around one question: what is broken?
Repairs by brand and place, the two shops, trade-in and business, and everything that builds trust.
| Group | For example |
|---|---|
| Repairs | Repair planneriPhone repairSamsung repairBattery replacement |
| Shops | DokkumHarlingen |
| Places | FrieslandLeeuwardenFranekerTerschelling |
| Trade-in and business | Sell your phoneBusinessSubscriptionsService on location |
| Trust | Apple certificationWarrantyReturnsComplaints |
| Articles | Blog |
WordPress, with a repair planner and a web shop next to it.
| Part | How |
|---|---|
| Framework | WordPress, with a repair planner per device, brand and model. |
| Web shop | New and refurbished devices and accessories, through the Shop button on dailyphones.io. |
| Shops | Two shop pages with address, phone and an OpenStreetMap map. |
| Structured data | WebPage, WebSite, Organization, BreadcrumbList and ImageObject on the homepage. |
| Content | 53 pages and 20 articles, from screen repair to water damage. |
| Typefaces | Lexend Deca for headings, Open Sans for text. |
What it brought
A broken screen is now three steps away from an appointment.
Want to see more work?
Every client and what we made for them is on the work page.
Book an intro callSee all services