UI/UX design that
people understand
First we find out where people get stuck, only then the screens. Fixed price after one conversation, usually finished within two to four weeks.
Built for Atiq Tandartsen, Daily Phones and Ikiz among others · since 2014 · from Zwolle, for the whole of the Netherlands
UI/UX design is designing what someone sees on the screen (UI) and the route they take to reach their goal (UX). Empireyo designs screens and routes for websites, webshops and web apps throughout the Netherlands, since 2014. A project usually starts from € 850 and takes two to four weeks. You get a clickable version, the designed screens and one fixed set of colours, type and components; the files are put in your name.
Four things that often come up.
Almost every first conversation starts with one of these four.
People drop out and nobody knows where
You see that visitors leave, but not on which screen or at which question.
We walk through the route someone takes and record for every step where they have to think. That becomes a list, from heavy to light.
The form feels like an interrogation
All sorts of things are asked before someone knows where they stand, and what went wrong they only hear after sending.
We take out what is not needed yet, put the rest in an order that makes sense and show straight away whether something is right.
What is logical to you is not logical to your visitor
You know your offering from the inside, so the layout follows the way you think about it.
We put it in front of people who see it for the first time, with a real task. Where they hesitate, we adjust it.
Every screen looks slightly different
The site grew in pieces, so every button and every message got its own shape along the way.
We fix colours, type and components as one set from one source. Every next screen builds on that.
Built for MijnbouwSubsidie, Smartphone Store Dokkum & Taxi Sittard among others. All seventeen clients are listed on about us.
What exactly gets made.
Eight parts, from the research to the handover. Everything is part of the project.
Finding out what goes wrong now
If there is already a site or app, we start there: we walk through the most important tasks and note where it stalls, in order of weight. Sometimes that is enough and nothing has to be redesigned.
Who comes and which steps they take
Who your visitors are, what they want to arrange and which steps that takes. We read along with your visitor numbers if you have them; otherwise we take it from what customers ask you.
The structure, bare and clickable
The structure of every screen in black and white, as a clickable version you walk through on your own phone. As long as nothing is built, changing it around costs almost nothing.
The look of the screens
Colour, typography, space and detail, matching your brand. Every button and every field gets its situations: normal, clicked, switched off, and what appears when something goes wrong.
One fixed set of colours and components
All colours, type and components from one source, written down. Whoever adds a screen later stays in line. For a small project a light version is enough.
Testing with real users
People from your audience carry out a real task in the design: making an appointment, asking for a price. We watch where they doubt and work that in before anything is built.
Forms, buttons and confirmations
The moments where someone really has to fill in or choose something we handle separately: the form, the button next to it and the screen that comes after.
Everything the developer needs
The screens go over to development with spacing, behaviour and exceptions included. Our own developers or the party you work with now. The files are put in your name.
Designs in your name. The screens and the design files are put in your name on delivery.
One set to keep building on. Colours, type and components from one source, for every screen that is added later.
Ready for development. Spacing, behaviour and exceptions are fixed, for our own developers or someone else's.
Four steps, from conversation to handover.
One conversation, two moments to look along, and we do the rest. Usually two to four weeks.
Conversation and plan
One conversation about what people have to be able to arrange with you, where it stalls now and what is already there. After that we set out what we design, what it costs and when it is finished.
You get: A proposal on one A4 with a fixed price · within a few days
Fixing the route
Which screens there are, which step goes where and what someone needs to know at each moment. That becomes a clickable version in black and white, so you only look at the structure.
You get: A clickable version in black and white that you walk through yourself · week 1
Designing
Now the form goes in: colour, type, space and detail. Every component is made as a set straight away, with all its situations. You look along halfway and once more at the end.
You get: The designed screens plus one fixed set of components · week 2 to 3
Testing and handover
People from your audience carry out a real task in the design. What comes out of that we work in, and then everything goes over to development, with the details included.
You get: The final screens, the files in your name and the handover · a few days
Three routes people walk through today.
You can open them yourself. In all three, the design work sits in the order of the steps and in what someone needs to know at each moment.
MijnbouwSubsidie
A lead generation site around legal help with earthquake damage. Through an online check a visitor sees whether they are entitled to compensation and can call in free help. The design work sits in that check: which question comes when, and what is on the screen at the end.
Smartphone Store Dokkum
A service and booking portal: customers book a time slot themselves for the repair of a smartphone, tablet or smartwatch. Which device, which moment: the order of those choices is the design.
Taxi Sittard
Transport · Sittard and South Limburg
A calculation and booking platform: travellers work out the fare themselves for South Limburg, airport transfers and group transport. With a calculation, what counts is what is on the screen at the moment an amount appears.
What it costs, roughly.
A project usually starts from € 850. What it becomes for you depends on these six things.
Number of screens and routes
Five screens with one route is different work from twenty screens with routes running through each other.Research beforehand
Talking to users and looking into your figures takes time. It can be done without as well.Number of test rounds
Approaching people, thinking up tasks, watching along and working it in. The more rounds, the more time.How far the set of components goes
A light version is finished quickly. A set in which every component already has all its situations is a project in itself.More than one language
Every language makes texts longer or shorter, and that has to fit in every screen.Screens that fetch data
If a screen fetches time slots or a price from another system, more situations come with it: loading, nothing found, failed.After one conversation the amount is fixed. Anything extra we discuss beforehand, with a price attached.
Why people stay here.
Everything we make becomes your property, so anyone who wants to leave can leave. That is exactly why we do our best not to let that happen.
One point of contact
You speak to the person who makes the design. Behind that point of contact sits a circle of five senior specialists: design, brand, development, architecture and growth.Fixed price after one conversation
After that the amount does not change. If something is added that was not in there, we discuss it beforehand with a price attached.The designs become yours
Screens, design files and the set of components are put in your name after delivery. If you want to continue with another developer, you take everything with you.Since 2014
From Zwolle for the whole of the Netherlands. Seventeen organisations work with work that was made here, from a price calculation to a booking portal.No redesign when it is not needed
Sometimes the structure is fine and it sits in the texts, the speed or in what people come to do. Then we say so, even though it earns us less.No screens before the route is fixed
Colour and imagery make almost any set-up look plausible. That is why you look at the bare version first.No chatbot on your homepage
A bot at the door does not repair a route that is wrong. A price or a time slot belongs on the screen where someone looks for it.No scores or percentages
What a project has delivered belongs to our clients. We share those figures only on request.Good to know.
What does UI/UX design cost?+
How long does it take?+
Who writes the texts?+
Who owns the design once it is finished?+
Can I change things myself later?+
How much time does this cost me, and who finds the people for the test?+
What happens after delivery?+
What is the difference with web design and web development, and does this work for an app as well?+
Can you improve our existing site or app?+
Do you design in Figma?+
Do you also work for companies outside Zwolle?+
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