Tandartsenpraktijk Alexander
A dental practice in Rotterdam wanted new patients to register online, and every treatment to get a page of its own with an explanation.
- Client
- Tandartsenpraktijk Alexander, Rotterdam
- What we did
- Logo, brand identity, UI design, web design and findability
- Technology
- WordPress
- Scope
- 11 treatments, each with a page of its own
Counted on tandartsenpraktijkalexander.nl, 24 September 2026
Warm and calm, for a visit many people dread.
Tandartsenpraktijk Alexander is based in the Alexander health centre in Rotterdam, on the Pegasusweg. The practice offers general dentistry and dental hygiene, with attention for children and for anxious patients.
The brief: a site where new patients register themselves, and where every treatment has a page of its own. That way you read first what is going to happen, and people from Rotterdam and Capelle aan den IJssel find the practice through their own search.
We made the logo and brand identity, designed every screen and built the site in WordPress.
From wordmark to a page per treatment.
| Part | What it is | Why |
|---|---|---|
| Logo and brand identity | A wordmark: Tandartsenpraktijk small above ALEXANDER, with an X of its own. Warm taupe with slate blue; headings in Playfair Display, text in Maven Pro. | Warm and calm, for a visit many people dread. |
| Registration | A form with your details and a note. The practice aims to call you within two working days. | You can sign up at any time, not only during opening hours. |
| Treatments | Eleven treatments with a page of their own, from the six-monthly check-up to root canal treatment. | Anyone facing a treatment first reads what is going to happen. |
| Anxiety and children | Pages of their own for anxiety treatment and for the children's dentist. | These patients in particular need an explanation beforehand. |
| Places | Pages for Tandarts Rotterdam and Tandarts Capelle aan den IJssel. | Anyone searching nearby finds the practice by the name of their own town. |
| Information | Emergencies, rates and payment, complaints procedure and practice rules, each on a page of its own. | Everything you want to know before you come, without calling. |
From first look to registration.
Register now sits in the hero of the homepage, and Register in the menu of every page. The form asks for your details; then the practice calls you.
Warm taupe and an X of its own.
The wordmark sets Tandartsenpraktijk small above ALEXANDER. There is a dark version for white surfaces and a light one for the taupe header of the site.
On white
On taupe#A08675Header and logo area#AA907CSurfaces#2F4858Call us and phone buttons#6B5B6FSubheadings#181818Menu and text#FFFFFFBackground
Every treatment a page of its own.
Treatments, information and two town pages, with registration one click away from everywhere.
| Group | Pages | For example |
|---|---|---|
| Treatments | 11 | Six-monthly check-upFillingsCrowns and bridgesChildren's dentistGingivitis and periodontitis |
| Information | 7 | About usEmergenciesRates and paymentComplaints procedure |
| Places | 2 | RotterdamCapelle aan den IJssel |
| Registration and contact | 2 | RegisterContact |
WordPress, with a page of its own for every question.
| Part | How |
|---|---|
| Framework | WordPress. |
| Registration | An online form; the practice aims to call within two working days. |
| Reachability | Phone number and opening hours in the bar at the top of every page, and a WhatsApp button. |
| Places | Pages for Rotterdam and Capelle aan den IJssel. |
| Typefaces | Playfair Display for headings, Maven Pro for text. |
In one sentence
A practice website built for findability and effortless patient registration.
Want to see more work?
Every client and what we made for them is on the work page.
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