LOGO & BRAND IDENTITY
One recognisable brand image — logo, colour, typography and rules — captured in a brand book and digital tokens. The same brand everywhere.
A brand identity is the complete visual system of your brand: logo, colour, typography and rules. Empireyo designs identities with backbone — captured in a brand book and digital tokens, so your brand fits everywhere: from business card to website.
One brand image that fits everywhere.
A logo is not a picture but a decision: how do you want to be recognised, at a glance, at any size? We design identities that give that answer — and lock down the rules, so your brand still looks sharp two years from now.
Is it the strategic side you are after — positioning, brand story, tone of voice? That is our branding & identity project. This page is about the visual system: logo, colour, typography and everything that follows from it. The two reinforce each other, but can also stand alone.
Not a loose logo, but a system.
Logo in three directions
Three substantially different concepts, presented with rationale. We develop your choice into a complete logo package.
Colour & typography
A palette and typeface choice with character and contrast rules — beautiful on paper, legible on screens.
Brand book with rules
Compact and usable: how the logo breathes, which colours where, what to do and what never. Anyone can work with it.
Applications
Business card, email signature, social templates and presentation — usable from day one.
Digital design tokens
Your brand identity as code: colours, typography and spacing that flow straight into your website and apps. One source, the same brand everywhere.
Files & ownership
All source files are yours: SVG, PNG, print-ready PDF and the Figma library. No hostage-taking, no fine print.
From exploration to delivery.
Explore
Who are you, for whom, and who do you stand next to in the market? We also look at what already exists now and what may be kept.
Directions
Three developed concepts with logo, colour and typography — presented on real applications, not on a blank canvas.
Refine
We sharpen your direction down to the detail: variants, minimum sizes, monochrome and brand mark.
Deliver
Brand book, files, templates and digital tokens — cleanly handed over and explained.
Frequently asked questions.
What does a logo with brand identity cost?+
Can I have just a logo designed?+
How long does a brand identity project take?+
Ready for design that converts?
One thirty-minute intro call. No sales talk — just a clear picture of what is possible.
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