Sittard Taxi
A taxi company in Sittard wanted travellers to work out the fare themselves and book straight away, outside office hours too.
- Client
- Sittard Taxi
- What we did
- Logo, brand identity, UI design, web design, development and findability
- Technology
- Nuxt
- Scope
- 64 pages, Dutch and English
Counted on sittardtaxi.com, 24 September 2026
You book a taxi on your phone, and you want to know the price first.
Sittard Taxi drives day and night in Sittard, Geleen and Born and the rest of the Westelijke Mijnstreek. The company takes travellers to airports in the Netherlands, Belgium and Germany, and also runs taxi vans, coaches and wheelchair transport.
The brief had two sides. A traveller has to see what a ride costs without calling, and book it on the spot, outside office hours too. And anyone looking for a taxi in South Limburg has to find Sittard Taxi: by their own village, for a ride to Schiphol or for a coach for the school trip.
We made all of it. The logo and brand identity, the design of every screen, the site in Nuxt and the 64 pages that make sure it gets found.
From the logo to the last town page.
| Part | What it is | Why |
|---|---|---|
| Logo and brand identity | A custom wordmark: sittard, with taxi in a block of its own and two mint dots. Headings in Bricolage Grotesque, text in Manrope. | The brand stays legible at the smallest size, in the header of a phone screen. |
| Light and dark | Two complete themes. The site opens dark, a button switches it to light, and that choice is remembered. | Anyone ordering a taxi at night does not want to stare into a bright white screen. |
| Booking wizard | Three entrances: a taxi now, book a ride or airport transport. Then three steps, starting with route and time. | Every traveller starts with their own question, not with a long form. |
| Fixed price up front | Pick a destination and the price appears straight away, VAT included. For 25 destinations in the region and 12 airports. | Anyone looking for a taxi wants to know the price first. |
| A page per service and place | 64 pages: taxi services, airports, coaches, group transport, chauffeurs and 26 towns, each with its own text. | Anyone searching for their own town or service lands on a page about exactly that. |
| Findable for AI | Structured data on every page, an llms.txt with services, rates and contact details, and English pages for expats and tourists. | Search engines and AI assistants read for themselves who Sittard Taxi is, where it drives and what it costs. |
From your question to a fixed price, in three taps.
The wizard sits at the top of the homepage, right next to the headline. It does not ask for your details first, but for what you need. Your details only come in step two.
A wordmark that also works small.
The logo is a wordmark: sittard, followed by taxi in a block of its own, with two mint dots. There is a version for light and one for dark, each with its own colours.
On light
On dark#00C896Accent in the light theme#7CFFB4Accent in the dark theme#0F1116Text in the light theme#FAFAF7Background, light#0D0F12Background, dark#1C2028Surfaces, dark
Fixed price up front, including VAT, tolls and parking.
The same site, by day and by night.
Drag across the homepage to compare the two themes. Each theme has its own colours; the dark one is not an inverted light one.
64 pages, each with its own question.
Every service and every place got its own page, with its own text and, on 60 of the 64, a block of questions and answers. The homepage and the service area connect them.
| Group | Pages | For example |
|---|---|---|
| Places | 27 | Service areaBornMaastrichtTüddern (Germany)Maaseik (Belgium) |
| Coaches | 11 | Coach hireSchool tripMaastricht |
| Taxi services | 8 | Taxi SittardTaxi vanWheelchair taxiBusiness transportRates |
| Airports | 7 | Airport transportSchipholDüsseldorf AirportAirport taxi (English) |
| Information | 5 | HomepageAbout usContact |
| Group transport | 3 | Group transportEventsSchool trips |
| Chauffeur | 3 | VIP chauffeurPrivate chauffeurPersonal driver (English) |
| Total | 64 |
Light in weight, readable for machines.
| Part | How |
|---|---|
| Framework | Nuxt, on Vue. The homepage with the booking wizard is a Nuxt app. |
| Service and town pages | Static pages in the same style, about 32 KB of HTML per page. |
| Structured data | LocalBusiness, TaxiService, Service, FAQPage and BreadcrumbList. On 64 of the 64 pages. |
| Questions and answers | On 60 of the 64 pages, also as FAQPage in the structured data. |
| Languages | Dutch, with English pages for airport transport and a chauffeur. |
| AI assistants | An llms.txt with services, fixed airport rates, service area and contact details. |
| Weight | Homepage 412 KB in 15 requests; a service page 99 to 301 KB. |
Measured on 24 September 2026, on a first visit without cache
What it brought
Travellers see the price and book straight away, even at half past eleven at night.
Want to see more work?
Every client and what we made for them is on the work page.
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