Atiq Tandartsen
A dental practice in Zwolle wanted new patients to register without having to call, and children to feel at home.
- Client
- Atiq Tandartsen, Zwolle
- What we did
- Logo, brand identity, UI design, web design and findability
- Technology
- WordPress
- Scope
- 13 pages
Counted on tandarts-zwolle.nl, 24 September 2026
A new practice, and a site where you register on a single form.
Atiq Tandartsen is a new practice for general dentistry in Zwolle, next to the Holtenbroek shopping centre. A new practice starts with one question: how do new patients find their way in?
The answer had to be the site. New patients register without calling, parents add their family members to the same registration, and anyone who is afraid of the dentist or needs urgent care finds the right page straight away. Children get a place of their own, without the practice looking any less professional.
We made the logo and brand identity, designed every screen and built the site in WordPress, set up to be found by anyone looking for a dentist in Zwolle.
From the logo to the registration form.
| Part | What it is | Why |
|---|---|---|
| Logo and brand identity | A tooth as the symbol next to the word ATIQ, in two shades of blue. Headings in Cabin, text in Roboto. | Clean and calm, the way you want a dentist to be: recognisable without the clutter. |
| Registration | A page of its own with one form: your details, contact information and a note. You add family members to the same registration. | Registering is the most important step on this site, so it is one click away from anywhere. |
| Children | The Brusher of the Month feature: in simple words why brushing matters, together with the parents. | The children's entrance has its own tone and imagery but shares the structure with the rest, so parents recognise the same practice. |
| Emergencies and anxiety | Pages of their own for urgent care and for patients who are afraid of the dentist: when to call, and who to call outside working hours. | That is exactly when you search in a hurry, and the answer has to be right there. |
| Practice and rates | Team, quality, way of working, rates and payment, and a page for feedback or a complaint. | Anyone choosing a new practice wants to know who they are dealing with. |
| Findability | Structured data on all 13 pages, and titles that say what they are about: Tandarts Zwolle. | Anyone looking for a dentist in Zwolle has to find this practice. |
From homepage to registration, without calling.
The Register button sits in the header of every page and in the hero of the homepage. The form asks for your details and a note; you add family members to it.
A tooth you recognise.
The logo places a tooth as the symbol next to the word ATIQ, with tandartsen underneath. The blue of the logo returns in the buttons of the site.
On white#2AA9D7Symbol#6EC6E4Gradient in the tooth#173F5FRegister button#61ABE5Contact and sign-up buttons#ECEBE9Surfaces#0A0A0AText and menu
13 pages, ordered by what a patient is looking for.
From emergencies to rates: every question a new patient has gets a page of its own.
| Group | Pages | For example |
|---|---|---|
| Practice | 5 | TeamQualityWay of workingRates and paymentFeedback and complaints |
| Care | 2 | Emergency dentistAnxious patients |
| Registration and contact | 2 | RegisterContact |
| Children | 1 | Brusher of the Month |
| Other | 3 | HomepageThe dentistOffer |
| Total | 13 |
WordPress, set up so the practice keeps it up to date itself.
| Part | How |
|---|---|
| Framework | WordPress. The practice updates its own texts and opening hours. |
| Structured data | WebPage, WebSite and BreadcrumbList on all 13 pages. |
| Registration | A form on a page of its own, with family members in the same registration. |
| Reachability | WhatsApp, outside working hours too, and the number of the dentist on duty. |
| Payment | Rates set by the Dutch Healthcare Authority (NZa), invoicing through Payt. |
| Typefaces | Cabin for headings, Roboto for text. |
What it brought
New patients now register on the site itself instead of calling during opening hours.
Want to see more work?
Every client and what we made for them is on the work page.
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