EMPIREYO
← All cases Case study · Healthcare · Zwolle

Atiq Tandartsen

A dental practice in Zwolle wanted new patients to register without having to call, and children to feel at home.

Client
Atiq Tandartsen, Zwolle
What we did
Logo, brand identity, UI design, web design and findability
Technology
Astro
Scope
85 pages
The Atiq Tandartsen website on a laptop
The Atiq Tandartsen website on a phone
85pages, each with structured data
51articles in the knowledge base, each with sources
5family members in the same registration
0.82 suntil the homepage is on screen, on a phone with a slow connection

Counted and measured on tandarts-zwolle.nl, 3 November 2026

Facts about tandarts-zwolle.nl that you can check yourself
FactResultHow we checked
Pages85Addresses in the sitemap, counted on 3 November 2026; all 85 requested and reachable
LanguagesDutch, plus one English page for patients who do not speak DutchLanguage setting of every page, checked on 3 November 2026: 84 Dutch, 1 English
Structured dataDentist on all 85 pages, frequently asked questions (FAQPage) on 77The structured data of every page read on 3 November 2026
Knowledge base51 articles, each with sources and a date of medical reviewThe knowledge base and the sitemap, counted on 3 November 2026
RegistrationOne form, with room for five family membersThe registration form read on 3 November 2026, not submitted
Load time on a phone0.82 sOur own measurement on 3 November 2026: phone screen, slow connection, empty cache, median of three runs. Google rates up to 2.5 s as good
Design and buildEmpireyoThe colophon of the site, read on 3 November 2026
The brief

A practice in Holtenbroek, and a site that answers patients' questions.

Atiq Tandartsen is a practice for general dentistry in Zwolle, in the Holtenbroek shopping centre. Anyone looking for a dentist has questions: can I register, what does it cost, and what do I do with toothache at the weekend?

The answer had to be the site. New patients register without calling, with the whole family at once. Anyone who is afraid of the dentist or needs urgent care finds the right page straight away, and children get a place of their own.

We made the logo and brand identity, designed every screen and built the site: 85 pages, with treatments, a knowledge base, pages for each neighbourhood and village and one page in English. All set up to be found by anyone looking for a dentist in Zwolle.

What we made

From the logo to the knowledge base.

What Empireyo made for Atiq Tandartsen
PartWhat it isWhy
Logo and brand identityA tooth as the symbol next to the word ATIQ, in shades of blue. Headings in Newsreader, text in Source Sans 3.Calm and tidy, the way you want a dentist to be: recognisable without the clutter.
RegistrationOne form for yourself and up to five family members, with the option of a first meeting without treatment.Registering is the most important step on this site, so it is one click away on every page.
TreatmentsNine treatments, each on a page of its own, with sources and the date the text was medically reviewed.Anyone unsure about a treatment can read beforehand what will happen.
Knowledge base51 articles in six topics, from pain and emergencies to costs and children, with a search field.Patients search for their question word for word, and every answer has a page of its own.
Emergencies and anxietyAn emergency page that tells you which number to call, during the day and outside working hours. And a page for anxious patients: a first meeting, a stop signal, more time.That is exactly when you search in a hurry, and the answer has to be right there.
Service areaFive pages for nearby neighbourhoods and villages, with the distance and travel time by car, bike and bus.Anyone coming from Hattem or Wezep sees straight away how far it is.
Practice and ratesAbout us, quality, way of working, rates and payment, and a page for feedback or a complaint.Anyone choosing a practice wants to know who they are dealing with.
FindabilityStructured data on all 85 pages, and titles that say what they are about.Anyone looking for a dentist in Zwolle has to find this practice.
Registration

From homepage to registration, with the whole family.

Registration sits in the header of every page and at the top of the homepage. The form asks for your details and has room for five family members. The practice then calls or emails to make a first appointment.

Screen of tandarts-zwolle.nl: Choose your way in
1Choose your way inRegistration and calling sit at the top; below them you see whether the practice is open right now.
Screen of tandarts-zwolle.nl: Sign up the family
2Sign up the familyUp to five family members in one registration. Anxious patients can ask for a first meeting straight away.
Screen of tandarts-zwolle.nl: For the little ones
3For the little onesA page of its own about the first visit, with tips for at home.
Brand

A tooth you recognise.

The logo places a tooth as the symbol next to the word ATIQ, with tandartsen underneath. The blue of the logo returns in the accents; headings and the Register button are in midnight blue.

Atiq Tandartsen logo, on whiteOn white
Logo blue#2AABDASymbol and accents
Light blue#8FD3EELight accents
Midnight blue#173F5FHeadings and Register button
Action blue#1A7397Links and call button
Surface#F2F6F9Surfaces and footer
Ink#1F2D3ABody text
NewsreaderHeadings
The homepage headline in Newsreader: Tandarts in Zwolle, midden in Holtenbroek
Source Sans 3Text
Body text of the homepage in Source Sans 3
Structure

85 pages, ordered by what a patient is looking for.

From emergencies to rates, and from fillings to toothache at the weekend: every question has a page of its own.

The Emergencies page of tandarts-zwolle.nl on a phone
Emergencies
The Knowledge base page of tandarts-zwolle.nl on a phone
Knowledge base
The Fillings page of tandarts-zwolle.nl on a phone
Fillings
The Service area Wezep page of tandarts-zwolle.nl on a phone
Service area Wezep
Technology

Astro: light and fast, on a phone too.

Technology of tandarts-zwolle.nl
PartHow
FrameworkAstro. Homepage 146 KB in 15 requests, measured on 3 November 2026.
Structured dataDentist with address, opening hours and the dentist on all 85 pages. FAQPage on 77, MedicalWebPage on 63, BreadcrumbList on 84.
LanguagesDutch, with one English page that has the main information.
RegistrationA form on a page of its own, with up to five family members and the option of a first meeting.
ReachabilityPhone, WhatsApp for practical questions and a contact form. Outside working hours the emergency page refers to the dental emergency service.
PrintingEvery page prints with the address and phone number at the top; the rates also as a list on A4.
PaymentMaximum rates set by the Dutch Healthcare Authority (NZa), invoices through Payt, payment with iDEAL.
TypefacesNewsreader for headings, Source Sans 3 for text, both served from the site itself.
What it brought

What it brought

New patients now register on the site itself instead of calling during opening hours.

The whole family can register at once; the practice then gets in touch to make a first appointment.

Running a practice too? Read about our web design for healthcare.

Next caseDaily Phones →

Want to see more work?

Every case and what we made for it is on the work page.

See all casesBook an intro call