Taxi Grou
A taxi company in Grou wanted travellers from the whole area to request a ride from their phone, and to find the taxi when they search for their own village.
- Client
- Taxi Grou, Grou
- What we did
- Logo, brand identity, UI design, web design, development and findability
- Technology
- Astro
- Scope
- 33 pages
- Live
- taxigrou.nl ↗
Counted on taxigrou.nl, 24 September 2026
A village taxi you find by your own village.
Taxi Grou drives from Grou, in the heart of Friesland, to the villages around it, the nearby towns and the airport. Seven days a week, without a call-out charge.
Anyone who needs a taxi searches for their own place: Jirnsum, Akkrum or Sneek. And they want to request the ride without calling first, on the go and from their phone.
We made the logo, the brand identity and every screen, and built the site in Astro: light, fast and with a page of its own for every village in the service area.
From a logo like a taxi sign to 29 town pages.
| Part | What it is | Why |
|---|---|---|
| Logo and brand identity | A wordmark like a sign: TAXI in blue on yellow, GROU in white on blue. Headings in Schibsted Grotesk, text in Hanken Grotesk. | As recognisable as a roof sign, even small in the header of a phone. |
| Ride request | Four steps: kind of ride, route, time and number of passengers, and your details. Email and notes are optional. | Short enough to fill in on the go, and every step asks one thing. |
| A page per place | 29 town pages, each with the distance and driving time from Grou. | Anyone searching for their village sees straight away how far it is. |
| Trust | There within 15 minutes in Grou and the surrounding villages, no call-out charge, and the 5.0 rating in view. | You choose a taxi on reliability. |
| Speed | Built in Astro: the homepage loads 355 KB in 8 requests. | Fast, even on a weak connection outside the village. |
| Findability | TaxiService, FAQPage and BreadcrumbList in the structured data, on 30 of the 33 pages. | Search engines and AI assistants read for themselves where Taxi Grou drives. |
Request a ride in four short steps.
The form sits on the homepage, under Book a ride. Every step asks one thing, and the Next button takes you on.
A logo that reads like a taxi sign.
TAXI on yellow, GROU on blue: the logo reads like the sign on a car. The blue carries the buttons and headings; the yellow is kept for the brand.
On white#0066C6Buttons and headings#FFCC00TAXI in the logo#E8F1FBIcons and surfaces#F8F9FACards in the form#333333Text and menu#FFFFFFBackground
A page for every village.
33 pages: the homepage, 29 places in the area and three legal pages. Calling and booking a ride sit at the top of every town page.
| Group | Pages | For example |
|---|---|---|
| Places | 29 | GrouJirnsumAkkrumSneekJoure |
| Homepage | 1 | Homepage |
| Legal | 3 | Privacy statementTerms and conditionsCookie policy |
| Total | 33 |
Astro: light, fast and a page for every village.
| Part | How |
|---|---|
| Framework | Astro. The pages are 10 to 73 KB of HTML. |
| Weight | Homepage 355 KB in 8 requests. |
| Structured data | TaxiService, FAQPage and BreadcrumbList on 30 of the 33 pages. |
| Ride request | A four-step form on the homepage, without calling first. |
| Contact | Call and Book a ride at the top of every town page. |
| Typefaces | Schibsted Grotesk for headings, Hanken Grotesk for text. |
Measured on 24 September 2026, on a first visit without cache
In one sentence
Anyone looking for a taxi around Grou finds their own village and requests the ride on the spot.
Want to see more work?
Every client and what we made for them is on the work page.
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