Online marketing that
you can check
Ads, measurement and adjusting every month based on what the numbers show. A fixed monthly price after one conversation, and the ad budget runs through you.
Built for Atiq Tandartsen, Daily Phones and Ikiz among others · since 2014 · from Zwolle, for the whole of the Netherlands
Online marketing is advertising where your customers are looking and making sure something happens on your site as well: ads in Google and on social, the measurement underneath, and adjusting every month. Empireyo does this from Zwolle for companies across the Netherlands, since 2014. The work usually starts from € 250 per month; the ad budget runs through you. Setting it up takes two to four weeks, after that it carries on per month. The accounts are in your name.
Four things that often come up.
Almost every first conversation starts with one of these four.
The budget gets spent and nobody knows on what
Ads run every month and something does come in, but which euro produced which enquiry stays guesswork.
We set up the measurement before a single ad goes on, so an enquiry can be traced back to the channel. We also tell you what we cannot measure.
A report every month that nobody reads
Twenty pages of charts with terms you never looked up, and at the end you still do not know whether it went well.
One overview with what came in, what it cost and what we are going to do next month. If you do not understand a number, that is on us.
You pay for visitors who do nothing
The ad works, people click, and then they land on a page that does not answer what the ad said.
We walk the whole route, from click to submitted form, and improve where people drop out. Sometimes the gain is in the page, not in more budget.
Stopping does not feel like an option
As long as the ads are on something comes in, and that makes it hard to ever say no to the invoice again.
The accounts, the campaigns and the measurement data are in your name, and the budget runs through you. You can carry on with all of it, also without us.
Built for Daily Phones, Tandartsenpraktijk Alexander & Taxi Road among others. All seventeen clients are listed on about us.
What exactly gets done.
Eight parts, from the choice of channels to your own access. Everything is in the monthly price.
If a clear difference shows after enough impressions, the winner stays. If it stays level, we say so too.
Which channels we switch on
Not every channel suits what you sell. We pick a few where your customers really search or can be reached. The proposal says which ones and why.
Ads in Google
Your ad is there at the moment someone searches for your service. We choose the keywords, write the ads and switch off what only costs money.
Ads on social
Advertising to people who are not searching yet but do belong to your audience. Imagery and tone keep matching your brand.
Getting more out of the traffic you already have
Before any budget goes up, we walk the route from click to submitted form: a button that does not stand out, a form with too many fields, a page that does not answer.
Two versions side by side
When in doubt, two headlines, two ads or two pages against each other. If a clear difference comes out, the winner stays. If it stays equal, we say so.
An overview you understand without explanation
One place with what came in, what it cost and what we are going to try next month. You follow along live.
Who makes the ads and the copy
Ad copy, imagery and the text on your landing page: you supply it yourself or leave it to us. We agree on it in advance, because it makes a difference to the monthly price.
Your accounts stay yours
The ad accounts and the measurement data are in your name, including the history. The budget runs through you, so you see for yourself what is spent.
Everything in your name. Ad accounts, campaigns and measurement data, with the history in them.
One overview you understand. What came in, what it cost and what we do next.
A view of where it comes from. Traceable per channel where an enquiry started.
Four steps, from measurement to a monthly rhythm.
First the measurement, then the campaigns, then live. After that, adjusting every month based on what the numbers show.
Conversation and plan
One conversation about what you sell, who buys it and where your enquiries come from now. After that we set down which channels go on, what the work costs per month and what budget fits with it.
You get: A proposal on one A4 page with a fixed monthly price · within a few days
Setup and measurement
First the measurement: where does an enquiry come from. Then the campaigns with keywords, copy and imagery, and we check whether the page people land on is worth that click.
You get: The measurement working and the campaigns ready to switch on · week 1
Live and adjusting
The campaigns go on. In the first weeks we look in often: which keywords deliver something, which ad gets ignored, where people drop out.
You get: Running campaigns and your own access to the numbers · week 2 to 3
Every month again
More room for what works, stopping what does nothing, and improving a piece of the route each time. Every month you hear what happened and what we are doing the month after.
You get: An overview every month and a plan for the month after · ongoing
Three sites where a click leads somewhere.
With all three we agree in advance what an ad has to deliver: an order, a registration or a booking.
Daily Phones
Retail and telecoms · Dokkum and Harlingen
A webshop for new and refurbished phones, plus the online face of the shops and the repair service. On a site like that, more than one thing can come in: an order, a repair request or someone who comes to the shop. Which of the three an ad has to deliver, we agree in advance.
Tandartsenpraktijk Alexander
A practice site in Prins Alexander, built for findability and for registering without hassle. Where a visitor can only do a few things, it is also easier to set down what an ad has to deliver.
Taxi Road
An online booking platform where travellers calculate their ride and book it straight away. A site with separate types of rides also gives you separate places to send an ad to.
What it costs per month.
The work usually starts from € 250 per month; the ad budget comes on top of that and runs through you. What it becomes for you depends on these six things.
The number of channels
Every extra channel is its own setup and its own attention every month.Who makes the ads and the copy
If you supply them yourself, nothing extra comes with it. If you leave it to us, that gets added.The ad budget itself
It stands apart from what we charge and runs through you, but it is usually the largest part of what you spend per month.Several languages or regions
Every language or region is its own set of ads and keywords, with its own measurement.What has to be measured
A form on your site is measured in no time. If an enquiry has to go through to your planning or bookkeeping, that is an integration.A page that does not exist yet
If you send an ad to a page that still has to be made, that comes with it.After one conversation the amount is fixed. Anything extra we discuss beforehand, with a price attached.
Why people stay here.
The accounts, the campaigns and the measurement data are in your name. That you can leave is exactly the reason we do our best.
You speak to the person doing the work
No account manager who has to ask around first. Behind that one contact sits a fixed circle of senior specialists: design, brand, build, architecture and growth.Fixed monthly price, budget stays with you
After one conversation you know what the work costs per month. The ad budget runs through your own account, so you see for yourself what is spent.The accounts are in your name
Ad accounts, campaigns and measurement data, including the history. If you leave, you take everything with you.Since 2014
From Zwolle for seventeen organisations across the country. For the companies above we built the site as well, so if the gain is in the page we can change it.We do not promise results
Nobody can say in advance what an ad will deliver. We do say what we do, what we measure and when we would stop.No invoice that grows with your budget
A fixed price for the work, not a share of what you spend. Otherwise spending more becomes our own interest.We do not start if it cannot pay off
If the ratio between your budget and our monthly fee does not match up, we say so before you start.No numbers you cannot check
No scores or polished outcomes from other clients. What a campaign delivered somewhere belongs to that client.Good to know.
What does online marketing cost with you?+
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Who writes the ads and the copy?+
Who owns the ad accounts and the numbers?+
Can I change things myself, and do I see the numbers?+
How much time does this cost me?+
What happens after the campaigns are on?+
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And if it does not work?+
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