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EZ Factory
A software company for industry wanted its own commercial channel for the EZ-GO platform, separate from the app itself.
What is there
- A B2B platform where factories see how they digitise shop-floor tasks.
- Explained per use: checklists, audits, work instructions and autonomous maintenance.
- Aimed at the people who decide, from production manager to board.
- Set up multilingual, because the customers are not only in the Netherlands.
Why it is built this way
The visitor is not a consumer but a factory. They want to see in one screen what the platform does on the floor, not request a demo first to find out.
What it brought
The commercial face of EZ-GO now stands apart from the application, so marketing and product each keep their own pace.
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