EZ Factory
A software company for industry wanted its own commercial channel for the EZ-GO platform, separate from the app itself.
- Client
- EZ Factory, Eindhoven
- What we did
- Logo, brand identity, UI design, web design and development
- Technology
- WordPress
- Scope
- 611 addresses in three languages
- Live
- ezfactory.nl ↗
Counted on ezfactory.nl, 24 September 2026
A factory does not buy an app, it buys less downtime.
EZ Factory makes EZ-GO, a platform that lets factories digitise checklists, audits, work instructions and tasks. Companies such as FrieslandCampina, Refresco and Sappi appear on the site as customers.
The brief: a commercial channel of its own for EZ-GO, separate from the app. The visitor is not a consumer but a factory. It wants to see on one screen what the platform does on the shop floor, rather than having to request a demo to find out.
We made the logo and brand identity, designed the screens and built the site in WordPress, in three languages, with a savings calculator, customer stories and a knowledge base.
From brand to calculator, in three languages.
| Part | What it is | Why |
|---|---|---|
| Logo and brand identity | A Z as the symbol next to FACTORY, with the line Power to the operator. Blue and green, all in Open Sans. | Sturdy and clear, for an audience of production managers. |
| Savings calculator | Four sections and fourteen fields: downtime, waste, training and inefficiencies. The saving is shown per item. | A managing director wants to see an amount, not a promise. |
| Solutions | A page per application: audits, checklists, tasks, work instructions, process confirmation and the skills matrix. | Every production manager is looking for their own problem. |
| Customer stories | EZ-GO Journeys and case studies, including one from FrieslandCampina. | A factory believes another factory. |
| Three languages | Dutch, English and German, each with its own homepage and the demo request in the hero. | The customers are not only in the Netherlands. |
| Knowledge base | 163 articles in Dutch, with English and German articles alongside. | Anyone exploring the options wants an explanation first, not a salesperson. |
What EZ-GO delivers, in euros.
From the hero you reach the calculator in one click. You enter hours, costs and the improvement per section; the total annual saving appears at the bottom.
Power to the operator.
The logo places a Z as the symbol next to FACTORY, with the line Power to the operator underneath. That line is also the homepage headline, in three languages.
On light#00468ESymbol#8ABD14Buttons such as Discover more#364C59Headings#343434Menu and text#F9F9F9Surfaces#FFFFFFBackground
611 addresses, three languages and a knowledge base.
Solutions, customer stories, training and a knowledge base, in Dutch, English and German.
| Group | Addresses | For example |
|---|---|---|
| Dutch | 114 | SolutionsAuditsWork instructionsCustomer casesCalculator |
| Knowledge base | 163 | A good improvement proposal |
| English | 266 | HomepageKnowledge base article |
| German | 68 | HomepageKnowledge base article |
| Total | 611 |
WordPress in three languages, with a calculator and a knowledge base.
| Part | How |
|---|---|
| Framework | WordPress, in Dutch, English and German. |
| Calculator | Four sections, fourteen fields, seven savings items and a total. |
| Structured data | WebPage, WebSite, Organization and BreadcrumbList on the homepage. |
| Demo | A request form on a page of its own, protected with CAPTCHA. |
| Content | A knowledge base of 163 Dutch articles, and customer stories per factory. |
| Typefaces | Open Sans, from light in the headings to extra bold in the hero. |
What it brought
The commercial face of EZ-GO now stands apart from the application.
Want to see more work?
Every client and what we made for them is on the work page.
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