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Marketing26 februari 20265 min read
Conversion optimisation: test small, win big
More visitors is expensive. Getting more out of the visitors you already have is smart. That is conversion optimisation.
What is CRO?
Conversion optimisation (CRO) is systematically increasing the percentage of visitors who take the desired action — a purchase, request or sign-up. Not with tricks, but with data, hypotheses and tests.
Data over gut feeling
- Measure first — where do people drop off, and why?
- Formulate a hypothesis — what do you expect, and why?
- Test in a controlled way — A/B, so you know cause and effect.
- Learn and repeat — each test makes the next one smarter.
What you can test
Headings and calls to action, the length of a form, social proof, the structure of a page and — not to forget — speed. Often the gains lie in small, measurable changes that add up.
“The best opinion loses to the worst test.”
NR
Nawid RasaFounder of Empireyo · 15+ years in design, development & strategy
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