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← All cases Case · Retail · 2024

Retail brand & webshop

A dated brand and a shop that dropped off on mobile. One project later: an identity that fits and a funnel that sells.

2024delivered
Customdesign & build
One teamfrom strategy to launch
The project in brief

Retail brand & webshop

A dated brand and a shop that dropped off on mobile. One project later: an identity that fits and…

RETAILSTRATEGY · DESIGN · DEVSTATUS · LIVE
The challenge
The approach
The result
The challenge

The brand was seen as a price-fighter while the product was high-end. The webshop was slow on mobile, the funnel leaky, and campaigns landed on pages that did not convince.

The approach

Brand and shop were tackled in one move, because a better funnel without a better story solves only half.

  • Repositioning and a new visual identity with brand book
  • Webshop redesigned around the mobile buyer
  • Performance-first build: fast on every device
  • CRO programme with continuous A/B tests after launch
  • Campaigns and landing pages aligned

The result

The result needs no chest-beating: a product that works faster, clearer and more consistently than its predecessor, and proves it every day. We share exact figures in a conversation: measured, not polished.

Behind the scenes

No polished success story. This is what we ran into along the way:

  • The brand migration caused a temporary SEO dip of ±3 weeks, caught with a tight redirect plan.
  • The first checkout variant lost the A/B test; variant B (one step fewer) won convincingly.
  • The photography style was adjusted twice based on panel feedback.

We are happy to share raw project data and client names in a conversation (under NDA).

One goal came first: more conversion and a higher order value, mobile first. Everything was built for that.

The brief in one sentence
Next caseHealthcare portal →
The difference

Slide from before to after.

Before
Slow · cluttered · dated
After
Fast · clear · polished
The result in numbers

What it delivered.

ResultConversionfigures on request
ResultAvg. order valuefigures on request
ResultMobile bounce ratefigures on request

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