Retail brand & webshop
A dated brand and a shop that dropped off on mobile. One project later: an identity that fits and a funnel that sells.
Not named at the client’s request.
Retail brand & webshop
✦A dated brand and a shop that dropped off on mobile. One project later: an identity that fits and…
The brand was seen as a price-fighter while the product was high-end. The webshop was slow on mobile, the funnel leaky, and campaigns landed on pages that did not convince.
The approach
Brand and shop were tackled in one move, because a better funnel without a better story solves only half.
- Repositioning and a new visual identity with brand book
- Webshop redesigned around the mobile buyer
- Performance-first build: fast on every device
- CRO programme with continuous A/B tests after launch
- Campaigns and landing pages aligned
The result
The result needs no chest-beating: a product that works faster, clearer and more consistently than its predecessor, and proves it every day. We share exact figures in a conversation: measured, not polished.
Behind the scenes
No polished success story. This is what we ran into along the way:
- The brand migration caused a temporary SEO dip of ±3 weeks, caught with a tight redirect plan.
- The first checkout variant lost the A/B test; variant B (one step fewer) won convincingly.
- The photography style was adjusted twice based on panel feedback.
We are happy to share raw project data and client names in a conversation (under NDA).
One goal came first: more conversion and a higher order value, mobile first. Everything was built for that.
Slide from before to after.
What it delivered.
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