Retail brand & webshop
A dated brand and a shop that dropped off on mobile. One project later: an identity that feels premium and a funnel that sells.
Retail brand & webshop
✦A dated brand and a shop that dropped off on mobile. One project later: an identity that feels premium and…
The brand was seen as a price-fighter while the product was premium. The webshop was slow on mobile, the funnel leaky, and campaigns landed on pages that did not convince.
The approach
Brand and shop were tackled in one move — because a better funnel without a better story solves only half.
- Repositioning and a new visual identity with brand book
- Webshop redesigned around the mobile buyer
- Performance-first build: fast on every device
- CRO programme with continuous A/B tests after launch
- Campaigns and landing pages aligned
The result
Conversion rose by 52% and average order value by 18%. Because landing pages perform better, the media budget also demonstrably yields more.
Behind the scenes
No polished success story — this is what we ran into along the way:
- The brand migration caused a temporary SEO dip of ±3 weeks — caught with a tight redirect plan.
- The first checkout variant lost the A/B test; variant B (one step fewer) won by +9%.
- The photography style was adjusted twice based on panel feedback.
We are happy to share raw project data and client names in a conversation (under NDA).
“The rebrand paid off immediately in revenue — and the team believes in it again.”
Slide from before to after.
What it delivered.
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