Product configurator
Complex product lines with hundreds of variants, reduced to a configurator that leads to a concrete request in a few clicks.
Product configurator
✦Complex product lines with hundreds of variants, reduced to a configurator that in a few clicks…
The range was too complex for an ordinary catalogue, the quoting process was slow via email, and hardly any qualified leads came in online.
The approach
We built a configurator that removes the complexity and connects directly to the underlying systems.
- A product configurator that makes specifications understandable
- Real-time integration with ERP and PIM for up-to-date data
- Optimised lead flow from configuration to request
- Multilingual setup for international markets
- Built on a fast, scalable architecture
The result
Online quote requests rose by 44%, and the requests that come in are better qualified. The sales team gains time because the basics are already right.
Behind the scenes
No polished success story — this is what we ran into along the way:
- The ERP data turned out to be polluted: four weeks of data cleansing first before the configurator could be built.
- Over 100 variants called for smart default choices instead of showing everything.
- Multilingual support was added after phase one, based on demand from the DACH region.
We are happy to share raw project data and client names in a conversation (under NDA).
“The configurator does what our catalogue never could: it sells. And the integration with our ERP saves an enormous amount of manual work.”
Slide from before to after.
What it delivered.
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