Product configurator
Complex product lines with hundreds of variants, reduced to a configurator that leads to a concrete request in a few clicks.
Not named at the client’s request.
Product configurator
✦Complex product lines with hundreds of variants, reduced to a configurator that in a few clicks…
The range was too complex for an ordinary catalogue, the quoting process was slow via email, and hardly any qualified leads came in online.
The approach
We built a configurator that removes the complexity and connects directly to the underlying systems.
- A product configurator that makes specifications understandable
- Real-time integration with ERP and PIM for up-to-date data
- Optimised lead flow from configuration to request
- Multilingual setup for international markets
- Built on a fast, scalable architecture
The result
The result needs no chest-beating: a product that works faster, clearer and more consistently than its predecessor, and proves it every day. We share exact figures in a conversation: measured, not polished.
Behind the scenes
No polished success story. This is what we ran into along the way:
- The ERP data turned out to be polluted: four weeks of data cleansing first before the configurator could be built.
- Over 100 variants called for smart default choices instead of showing everything.
- Multilingual support was added after phase one, based on demand from the DACH region.
We are happy to share raw project data and client names in a conversation (under NDA).
One goal came first: more quote requests through a configurator that hides complexity. Everything was built for that.
Slide from before to after.
What it delivered.
Your numbers here?
Tell us where you want to go. In one intro call we sketch how we get there, and how we make it measurable.
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