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← All casesCase · Government · 2025

Government platform

A municipality wanted digital services that work for everyone — accessible, understandable and without bureaucratic noise.

AAWCAG 2.2 validated
B1content language level
−35%phone enquiries
The project in brief

Government platform

A municipality wanted digital services that work for everyone — accessible, understandable and without…

GOVERNMENTSTRATEGY · DESIGN · DEVSTATUS · LIVE
The challenge
The approach
The result
The challenge

Information was scattered, forms were difficult and the language was too bureaucratic. Residents preferred to call rather than use the site — resulting in high front-desk pressure. On top of that, strict digital accessibility requirements apply.

The approach

We tackled content and technology together, with the resident as the starting point and accessibility as a hard requirement from day one.

  • All content rewritten to clear B1 level
  • Accessibility secured in process and code (WCAG 2.2 AA)
  • Headless CMS so the editorial team can publish quickly themselves
  • User tests with a diverse group of residents
  • Ongoing maintenance with periodic accessibility audits

The result

The platform was validated on WCAG 2.2 AA and phone enquiries fell by 35%. Residents now find their way themselves — and the editorial team can publish without us.

Behind the scenes

No polished success story — this is what we ran into along the way:

  • The B1 rewrite took longer than planned: over 3,000 pages were reduced to 600 that really matter.
  • Accessibility audit round one: 14 findings. Round two: zero.
  • Editorial training turned out to be the key to maintaining the level after launch too.

We are happy to share raw project data and client names in a conversation (under NDA).

“For the first time we have a site we are proud of and that works for everyone. The drop in phone calls speaks for itself.”

Communications adviser · municipality
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The difference

Slide from before to after.

Before
Slow · cluttered · dated
After
Fast · clear · premium
The result in numbers

What it delivered.

Result−0%phone enquiries

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