DISTINCT
A brand identity is not a logo with a colour. It is a system that makes you recognisable everywhere.
Commissioning a brand identity at Empireyo means: a brand system of logo, colour, typography and fixed rules, captured in guidelines and design tokens. Your brand holds up everywhere, from a sixteen-pixel favicon to the lettering on your building.
From a logo to a system.
A logo is the start. Recognition only comes when everything lines up: the colours on your site, the typeface in your proposal, the tone of your email and the icon on a phone screen.
So we design a system. A logo with variants for every size, a colour palette with fixed ratios, typography that works everywhere and guidelines that give your team something to hold on to.
Digitally we capture the system in design tokens: one source of truth that makes your website, app and templates speak the same language. Why that works is in our article on design systems.
Everything to carry on without us.
You get the full package: logo files in every needed format, colour and type specifications, examples for the key applications and a compact guideline anyone understands.
Already have a logo that stands? Then we build the identity around it. Starting blank? Our logo and identity service covers that road too.
Good to know.
What is the difference between a logo and a brand identity?+
Can my existing logo stay?+
Does the identity work for print as well?+
Logo & brand identity service · Full branding · On design systems · Web design
One brand that holds up everywhere?
Show us what you have. We show how it becomes a system that lasts for years.
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