MOVED
New domain, new platform or new design: the migration decides whether your positions move along.
An SEO migration is the plan that protects your visibility during a move: to a new domain, another platform or a new design. The core: every old URL gets a 301 to its successor, strong content moves along and after go-live we check indexation. Empireyo ran that migration for its own site too.
The most expensive mistakes are invisible.
A move without a plan costs positions that took years to build. Not with a bang, but creeping: vanished URLs, forgotten redirects, content that quietly changes meaning.
The plan is familiar ground for us. A complete inventory of your current URLs with their value. A 301 map that sends every old URL to the best successor. Keeping the content that performs. And after go-live: Search Console watched, every day, until the new situation stands.
Our own site moved from an old platform to the current setup with exactly this playbook.
Any moment before go-live.
The best moment to bring us in is before the build starts, then we steer the URL structure right from the off. But even just before go-live a migration check prevents the biggest damage.
Already live and lost traffic? Then recovery is the route: reconstruct what vanished and lay the redirects after all.
Good to know.
How long before positions are back after a migration?+
Does every old URL need a redirect?+
Changing domain name: can that be safe?+
Renew your website · Technical SEO · SEO audit · On rebranding without risk
Migration planned?
Tell us what is going to change. We show which migration plan protects your positions.
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