INSIGHTS
What we know, shared.
Articles on visibility, design and engineering in 2026.
Start here.
The European Accessibility Act: is your site ready?
Read more → GEO · 7 minGEO checklist: how to get found by AI assistants
Read more → GEO · 6 minWhat is GEO, and why your site is already being found through it
Read more → Performance · 5 minWhy every second of load time costs you visitors
Read more → Pricing · 7 minWhat does a website cost in 2026? An honest overview
Read more →Reading that works.
No trends for the sake of trends. Only insights we apply ourselves daily in projects.
What is GEO? How to get found in AI assistants
More and more people ask an AI instead of Google. The answer comes from a handful of sources. This is how you make sure your brand is among them.
Invisible in AI answers? How to get found
Customers ask ChatGPT instead of Google. How to get cited in AI answers, with a self-test and a step-by-step plan.
AI agents at work
Where agentic AI pays off and where a homepage chatbot wastes your money. With a task sorter.
Cookieless: stop guessing
Your browser measurement leaks. Build a chain that lets the algorithm steer on real data.
Astro or Next.js in 2026
The honest guide: content and speed versus app and interaction. With a comparison table.
Microcopy: small words
Button text and error messages decide whether people click through. With a demo.
Do you still stand out?
Everyone has the same AI website. How to stay recognisable, with a hear-the-difference demo.
A brand with a soul
Polished generic no longer works. Build values and an own voice, with three brand voices.
Your logo at 16 pixels
The browser tab is the hardest test. Design from small to large, with a size ladder.
A backup you never restore
...is no backup. How your site survives the Friday-afternoon disaster, with a neglect timeline.
The first 200 words
Retrieval engines weigh your opening heavily. Put the answer up front, with a quotability self-test.
Google AI Mode
Search turns into a conversation and clicks get scarce. What you do now, with a comparison.
Found locally in Google and AI
Profile, reviews and consistent details win twice. With a priority list from free to paid.
MCP explained
The standard plug between AI and your systems, set up safely. With a flow diagram.
GA4 done right
Many installs measure wrongly and steer every decision off course. The five checks, with a table.
Being cited is the new ranking
AI answers pick other sources than the Google top. How to get in, with do and do-not cards.
Core Web Vitals in 2026
Fast is no extra: LCP, INP and CLS touch ranking and conversion. The three thresholds made clear.
Why your website looks dated in 2026
Not old, but anonymous. Why sites feel dated and what works in 2026, with the dated test.
AI in your business: from toy to workhorse
Which processes suit AI and which do not? With the rules of the AI Act and a yardstick up front.
Build choices that sink your site in 2026
WordPress, SaaS or custom: the honest comparison, and why future-proof building is mostly leaving things out.
The UX mistakes that cost customers in 2026
Bad UX does not shout, it leaks. Two forms side by side let you feel the difference.
Marketing that pays off in 2026
Reach you rent gets more expensive. Reach you own gets more valuable. The chain that pays off.
Why branding is your sharpest weapon
AI makes everyone's content the same. Three brand voices show why yours makes the difference.
Your logo is everywhere, except consistent
A brand identity is a living system, not a folder of files. Click the tokens and watch everything recolour.
The quiet cost of a neglected website
Friday afternoon, the update button is on red. How neglect builds up and what a contract should cover.
Why a 0.9-second load time makes the difference
Speed is not a technical detail but a revenue lever. This is what slowness really costs you, and how we fix it.
Rebranding without losing customers
The fear is familiar: new look, lost recognition. With this step-by-step plan you renew without a break.
Headless CMS: why we choose Directus
Your content is not a by-product of your website. Headless delivers speed, flexibility and calm.
Design systems: one source of truth
One blue, one button, one set of cards. This is how a design system makes your brand consistent and scalable.
WordPress or custom? An honest trade-off
Not every site needs to be custom, and not every site fits in WordPress. This is how you choose well.
Conversion optimisation: test small, win big
Get more from the traffic you already have. Data over gut feeling, and tests that add up.
How to write web copy that works
Beautiful copy that does nothing is decoration. This is how you write copy that scans, persuades and converts.
What does a website cost?
The honest answer and what it depends on, with realistic ranges.
AI in practice: 5 applications that save time
Beyond the hype: five AI applications that already take work off your hands, with the right guardrails.
One email a month. Just the insights.
No spam, no sales talk. Just what demonstrably works in design, technology and growth.
Read something that speaks to you?
One thirty-minute intro call. No sales talk, just a clear picture of what's possible for you.
Your request has reached us. You will usually hear back within 24 hours. Prefer direct contact? Email hi@empireyo.com or use the green button at the bottom right.